Visitor Economy Business Survey 2024-2025

​

Visitor Economy Business Survey 2024-2025

​Experience Oxfordshire, the county’s Local Visitor Economy Partnership (LVEP) and Destination Management Organisation, is gathering feedback from businesses across Oxfordshire to form a coherent picture of the operational environment and current levels of business confidence.

For many businesses 2024 saw a welcome rise in the numbers of international visitors following their return in 2023, whereas for others more dependent on the domestic market, it was a year of further anxiety. As an operator within the county’s visitor economy, Experience Oxfordshire is keen to hear from you, regarding your experiences of operating during the last year and your expectations of this year.  Your input will inform our dealings with opinion formers and decision makers in local and national government and in developing our marketing activity, business support services and strategic plans.

All information shared with us will be treated as confidential and disclosures will not be directly attributable to you. Please note that by completing this voluntary survey you agree to your responses being collated and analysed by Experience Oxfordshire. No individual responses or contact details will be shared with any other third party.

The survey closes 5pm on Friday 11 April 2025.

Please click the ‘Start the Survey’ tab to begin

Start the Survey

1
2
3
4
5
Section 1 - About Your Business
Completion of all sections is mandatory
Q1. Which of the following best describes your business?(Required)
Q2. Where is your business located? Please select one location.(Required)
Q3. Which of the following best describes your business?(Required)
Q4. Are you a partner of Experience Oxfordshire?(Required)
Under 25%Up to 50%Up to 75%Over 75%
Spring
Summer
Autumn
Winter
Section 2 - Business Performance
Completion of all sections is mandatory
Q6. Looking back, how did your business perform in 2024 compared to 2023?(Required)
Q7. How did your visitor numbers in 2024 compare to 2023?(Required)
Q8. When considering the full year 2024, approximately what percentage of your usual capacity did you operate at?(Required)
Q9. How did your revenue change in 2024 compared to 2023?(Required)
Q10. What is the current lead time on the majority of bookings being made at your establishment?(Required)
Q11. Looking forward, how do you expect your business to perform in 2025?(Required)
Q12. What proportion of your visitors pre-book?(Required)
Under 10%10% - 25%26% - 50%51% - 75%Over 75%Don't know
Local area (within 1 hour drive time)
1 - 3 hours drive time
More than 3 hours drive time (in UK)
International from Europe
International beyond Europe
High priorityMedium priorityLow priorityN/A
Local residents
Domestic day visitors
UK staying visitors
European visitors
Other International visitors
Business / corporate
Coach parties / leisure groups
Education trips
Personal events (weddings, celebrations)
Section 3 – Wider Economy
Completion of all sections is mandatory
Q15. To what extent do you believe that the current state of the UK economy is impacting your business performance?(Required)
Q16. How is your business responding to increasing costs (if applicable)? Please select all that apply.(Required)
Q17. What is the biggest concern for your business over the next six months?(Required)
Q18. Which of the following interventions would you most like to see to help your business? Please select all that apply.
Q19. Which of the following would help develop the year-round visitor economy? Please select all that apply.(Required)
Section 4 - Accessibility & Inclusion
Completion of all sections is mandatory
Already have in place/ implementedPlan to implement within the next 12 months or soAlready have in place/ implemented and plan to develop furtherNo current plans to implementNot applicable to our business
1.Train yourself and any staff in disability awareness
2. Provide a hearing loop
3. Ensure your website meets accessibility standards
4. Gather insight and feedback from customers with accessibility requirements / local disabled people / accessibility professionals
5. Provide designated accessible parking spaces and drop-off areas
6. Include images of disabled people in your marketing
7. Appoint an Accessibility Champion and encourage accessibility ambassadors
8. Provide accessible toilets and ideally a changing places facility
9. Provide accessibility information on / via your website, such as your key accessibility features and / or a detailed accessibility guide
10. Provide a step-free entrance (may include a ramp or lift)
11. Actively recruit staff who identify as disabled/living with disability
Q21. Are you aware of VisitEngland’s Accessible and Inclusive Tourism Toolkit for businesses?(Required)
Section 5 - Sustainabilty
Completion of all sections is mandatory
Q22. In order to enhance sustainability, what specific initiatives or actions does your business currently undertake? Please select all that apply.(Required)
Q23. Do you have a sustainability strategy / statement?(Required)
Q24. If no, are you planning on developing one in the next 12 months?(Required)
Q25 Do you have any sustainability awards or accreditation?(Required)
Q26. Are you aware of B Corps Certification?(Required)
Name(Required)
Business Name(Required)
Would you be happy to receive future communications from Experience Oxfordshire?(Required)