Experience Oxfordshire hosts industry roundtable with new MPs to discuss the county’s visitor economy
Experience Oxfordshire, in its role as the official Local Visitor Economy Partnership (LVEP) for the county, was delighted this morning to host a cross-party discussion of the visitor economy with three of the newly elected Oxfordshire MPs.
Oxfordshire businesses and key influencers from across all related sectors of the visitor economy including local authorities, academia, business services, hospitality, conferences, events and visitor attractions heard Sean Woodcock, Labour MP for Banbury, Olly Glover, Liberal Democrat MP for Didcot and Wantage, and Charlie Maynard, Liberal Democrat MP for Witney share their individual priorities and ambitions for their constituencies and for the tourism sector, as well as express their joint expectations of how visitor economy operators could work together to support them in advocating for the sector.
In the one-hour, online event the MPs spoke candidly about the infrastructure, employment and economic issues affecting the sector in Oxfordshire but also of its excellent reputation and strengths and the opportunities it could harness.
Questions from attendees prompted a lively discussion around areas impacting on growth and development: from the breadth of knowledge and ability within the county to support a sustainable sector; the need for investment in rail and affordable accommodation in order to grow the workforce through to creating stronger links between business, career advice and students to improve awareness of employment opportunities within the visitor economy. The MPs understood the sector’s disappointment at not being recognised within “Invest 2035: the UK’s modern industrial strategy” but were united in stating their support for the sector and their unique ability to advocate for Oxfordshire’s visitor economy.
Hayley Beer-Gamage, CEO of Experience Oxfordshire chaired the discussion and said: “We are extremely grateful to the three Members of Parliament for taking time to join so many of Experience Oxfordshire’s partners, along with key influencers from the county’s visitor economy, this morning to discuss the important issues affecting our sector which currently contributes £2.3 billion and supports 10% of the county’s employment. Our MPs recognise the importance of the visitor economy and that it still requires assistance in its recovery following the setbacks of recent years. We appreciated their offer of support to act as advocates, and their recommendation that we speak with one voice. As the official LVEP for the county, Experience Oxfordshire looks forward to working with all our MPs to ensure that Oxfordshire’s profile as a visitor destination is promoted and that its tourism sector, as an economic generator, is clearly understood.”
A recent report into the economic impact of tourism commissioned by Experience Oxfordshire showed that Oxfordshire is following the national pattern with growth in the number of international visitors to the UK in 2023 and a drop in the number of UK residents taking trips at home when compared to 2022, which was a particularly good year for domestic tourism. Headline figures from the Economic Impact Report 2023 can be found here: www.experienceoxfordshire.org/partner/partner-benefits/research-and-insights/
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NOTES TO EDITORS
Experience Oxfordshire is the official Destination Management Organisation (DMO) and Local Visitor Economy Partnership (LVEP) for Oxfordshire. It is the trading arm of the parent charity, Experience Oxfordshire Charitable Trust, and is a not-for-profit partnership organisation that is committed to the promotion, management, and development of Oxfordshire as a great destination to live, work, visit and do business. The DMO seeks to improve growth and productivity across Oxfordshire’s visitor economy through the provision of essential business advice and support.
Experience Oxfordshire was one of the first destinations in England to gain LVEP status from national tourist board, VisitEngland. As an LVEP, Experience Oxfordshire is recognised as a high-performing organisation, supporting collaborative working both locally, through its network of partners and those with interest in the visitor economy, and nationally on shared priorities.
Read our Highlights 2023/24 publication here which showcases the impact and reach of the work that Experience Oxfordshire undertakes.
For more information on Experience Oxfordshire go to www.experienceoxfordshire.org/partner or contact partnership@experienceoxfordshire.org
To work with Experience Oxfordshire on marketing campaigns, contact marketing@experienceoxfordshire.org
Media contact: Lesley Wright / press@experienceoxfordshire.org / 01865 686433
You can keep up to date with Experience Oxfordshire’s activity by following:
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LinkedIn – Experience Oxfordshire
Oxfordshire’s Visitor Economy
Value: £2.3bn
Trips: 28.4m
Employment: 39k (10% of employment).
Full summary: www.experienceoxfordshire.org/partner/partner-benefits/research-and-insights/
