Celebrate World Gin Day with Ashmolean Dry Gin & Gibson’s Organic Sloe Gin Liqueur

Celebrate World Gin Day and traditional craftsmanship with Ashmolean Dry Gin and Gibson’s Organic Sloe Gin Liqueur.

Distilled from seed-to-still, and into the bottle, using ancient heritage grains grown by certified organic farming partners, this process helps to regenerate the land and supports biodiversity with every sip. This traditional process eschews pesticides and chemical fertilisers, helping to contribute to an abundance of wildflowers, insects and birds on the farms where the grain is harvested.

Made in collaboration with Fielden ‘Whisky of England’, (formally The Oxford Artisan Distillery), this bespoke gin is flavoured with seventeen botanicals including exotic kaffir, fragrant lime, rose, jasmine, and spices from the Middle East, the finish is clean with a lingering taste of orris and lemongrass.

The artwork on the label is Spray of Morning Glory by Takeuchi Seiho (1864-1942) from theEastern Art collection. In addition to its aesthetic qualities, this artwork was chosen as a representation of the Silk Road, upon which many of the flavours could be found.

“Ashmolean Dry Gin is the true expression of Ashmolean Museum into a bottle. A well-balanced, refreshing and rich gin crafted with botanicals brought from the same origins of the art and ‘archaeology’ collections present at the museum, with a twist of Oxford itself (when) the ancient grains were grown and turned into gin in Oxfordshire.” – Chico Rosa, Master Distiller

Ashmolean Dry Gin is available to purchase from the Ashmolean shop online, in store and all good retailers. RRP £41, 70cl.

Award-winning fruit farm and winery Gibson’s Organic Liqueurs featuring a stunning collaboration label incorporating artwork by Simon Verelst (1644-1721).

Situated just outside Burford in the Cotswolds, Gibson’s story began in 2007 when Miles Gibson returned home to his family farm, inspired by two years spent volunteering on organic farms around the UK, to begin planting fruit. Five years of gradually increasing the acreage of soft fruit and experimenting with recipes, led to the production of the first commercial batches of raspberry and blackcurrant liqueurs.

Their sloes are soaked, on-site, in organic Juniper Green gin, sweetened with organic sugar. They are then steeped in the gin for several months before being hand filtered and bottled. To enhance the fruitiness, they blend a hint of their blackcurrant liqueur in with the finished sloe gin.

The land on Gibson’s Oxfordshire farm is worked sustainably without the use of pesticides or synthetic fertilisers. Only fruit, flowers and leaves grown on the farm make it into the products, which are vegan, gluten and sulphite free. It’s impossible not to taste the generous amount of high-quality fruit that goes into every bottle.

Sloe Gin, is available to purchase from the Ashmolean shop online, in store and all good retailers.

RRP £24.95, 35cl

“I am thrilled to be involved with a local institution that is actively supporting artisan businesses rather than just paying lip-service to this idea”. – Miles Gibson

Hi-res images available on request

ENDS

For more information, please contact Charlie Davey | charlie@likemindedpr.com For inquiries regarding distribution and retail partnerships, please contact carrie.hickman@ashmus.ox.ac.uk.

EDITOR NOTES

ABOUT THE ASHMOLEAN

Founded in 1683, the Ashmolean is the University of Oxford’s Museum of art and archaeology and is the first public museum in the world. With a rich and varied collection of over 1.2 million objects spanning millennia, the world-famous collections range from Egyptian mummies to contemporary art, telling human stories across cultures and across time. Admission to the museum is free.

ASHMOLEAN MUSEUM | ROOFTOP RESTAURANT

Access and opening times

The rooftop terrace can be accessed from within the museum until 5pm or from the St. Giles entrance after 5.00pm, when the museum closes.

Venue Hire

A contemporary space overlooking the impressive Atrium, the Dining Room is ideal for business lunches and dinners, or a company celebration. There is a large terrace from which guests can enjoy views over the Oxford skyline and the lawn provides the perfect space for a pop-up bar in the summer. You could also treat your guests to a private view in the special exhibition galleries, which are just a few steps away.

Capacity

Reception 80

Dinner 70

Presentation 60

Brochure

Please CLICK HERE to view all venue hire options.

ASHMOLEAN MUSEUM | BRAND LICENSING

The Ashmolean Museum’s brand licensing activity has been represented since 2020 by Ian Downes at Start Licensing. The five new licensees who have recently come on board are:

Atlantic Mats who are developing a range of mats inspired by objects from the Museum. Atlantic Mats have developed a range of doormats and runners inspired by Ashmolean artefacts such as Iznik tiles and a Jali screen. The Museum has a set of 48 glazed ceramic tiles in its Eastern Art Collection whilst the Jali screen is part of a set of Mughal screens that the Museum believe were used to display Indian Art in the nineteenth century. Atlantic Mats products are made with components including regenerated nylon from waste such as fishing nets and the company has a heavy focus on being a sustainable business.

China Petals are developing a range of mosaic kits with designs inspired by artefacts from the Ashmolean Museum. The kits come with all the elements needed to complete a project including mosaic tiles, grout and glue. There are three products in the Ashmolean range including a Flower.

Mosaic Coaster Kit with the featured design sourced from a block printed textile fragment and a butterfly mosaic kit inspired by a design from the Museum’s Worcester Porcelain collection.

Jericho Coffee Traders are the latest beverage company to partner with Ashmolean. Coffee drinking has been a mainstay of Oxford life since the seventeenth century. Jericho Coffee Traders are based at the heart of Oxford’s High Street in a building that was one of the first coffee houses in the city. Inspired by this heritage, the Ashmolean has teamed up to present a special heritage blend. The blend is sold in a tin that features Turner’s painting of Oxford High Street which is part of the Ashmolean’s collection.

The Indian Block Print Company is a successful Oxfordshire-based company producing the most exquisite block printing kits. The Ashmolean has a rich collection from South Asia, which is helping to inspire creativity. Each block is authentically carved in collaboration with Indian carvers using a sustainable model.

Hook Norton Brewery another local firm who have brewed an Ashmolean Ale and Team Tea another Oxfordshire based company who have created the Ashmolean Tea Blend.

Ian Downes from Start Licensing the Ashmolean’s licensing agency commented “It is very satisfying to see these new licensees come on board. They are joining a licensing programme that is enjoying great success both in qualitative and quantitative terms. Existing licensees such as Park London have delivered successful apparel collections across a range of retailers whilst Graphenstone Paints have picked up a number of industry awards for their Ashmolean paint collection. These new licensees dovetail well with some of the key objectives we have including working with local Oxfordshire businesses and being proactive where possible around sustainability. It is also great to be working with a number of ‘new to licensing’ companies — they bring fresh thinking and are reaching new market sectors. It is also good to see core categories like arts and crafts plus home interiors growing as well”.

Contact details:

For more details please contact: Ian Downes at Start Licensing 07776 228454 | ian@startlicensing.co.uk

For further details, or how to work with the Ashmolean please contact:

Dec McCarthy, Head of Publishing and Licensing: dec.mccarthy@ashmus.ox.ac.uk or Carrie Hickman, Publishing and Licensing Manager: carrie.hickman@ashmus.ox.ac.uk

ENDS

For more information, please contact Charlie Davey | charlie@likemindedpr.com For inquiries regarding distribution and retail partnerships, please contact carrie.hickman@ashmus.ox.ac.uk