About Experience Oxfordshire

Experience Oxfordshire is the Destination Management Organisation (DMO) for Oxfordshire. We are a not-for-profit partnership organisation committed to the promotion, management and development of Oxfordshire as a great destination to live, work, visit and do business.

We have a growing partnership network of businesses spanning all parts of the visitor economy, and through effective collaboration we are all working to ensure Oxfordshire becomes a leading destination for tourism, culture and business.

See our Highlights Brochure for more information on the work we do.

Our Services

Experience Oxfordshire reaches huge numbers of leisure and business visitors through marketing campaigns, online, in print, and through Oxford’s Visitor Information Centre.

We have a strong interest in fostering a vibrant cultural life in Oxfordshire, engaging and enthusing visitors and residents of all ages and backgrounds. Working with arts, cultural, heritage and creative organisations we seek to attract new audiences, to realise programmes and festivals, and support those already successful. 

Making it possible

Experience Oxfordshire derives its income from the provision of services to visitors (retail, booking attractions, activities and accommodation), from grant funding by Oxford City Council, from the sale of marketing services to businesses through our Partnership scheme, and from the support of our Ambassador Partners. 

Our directors are drawn from the tourism and cultural sector, from partnership organisations, and from professions where their expertise directly supports the work of Experience Oxfordshire. Without exception they are influential and successful individuals, and wholly committed to our aims.

A Brief Company History

Experience Oxfordshire began in 2012 when Visit Oxfordshire and Oxford Inspires came together. Until 2014 it has been best known by its constituent parts; Visit Oxfordshire (including Meet Oxfordshire) and Oxford Inspires.

In 2014 these trading names were superceded by one name – Experience Oxfordshire.

Visit Oxfordshire was established in 2011 as the county’s Destination Management Organisation and as a partnership organisation led by a voluntary board. At the same time the tourism partnership scheme – a joint partnership with Tourism South East - was introduced, and a little later Meet Oxfordshire was incorporated. Visit Oxfordshire evolved from Oxford City Council’s tourism department.

Oxford Inspires was established in 2003 as the county’s cultural development agency. It led Oxford’s bid for Capital of Culture 2007, established the annual Christmas light festival, and the mass participation events of 2012’s Cultural Olympiad amongst many other projects. In 2015, Oxford Inspires became Experience Oxfordshire Charitable Trust.